Realizing that the MP3 market was still in its infancy, Apple developed a layered design chain tuned for an early-stage market to create the iPod. Even more unusual for Apple, it relied on a platform and reference design created by a third party, PortalPlayer, of Santa Clara, Calif. Founded in 1999, PortalPlayer has a stellar cast of Silicon Valley executives and investors, including renowned venture capitalist Gordon Campbell.
PortalPlayer had developed a base platform for a variety of audio systems, including portable digital music devices, general audio systems and streaming audio receivers. It appears that Apple picked PortalPlayer because its design expertise yielded the highest quality of sound, according to industry sources.
Because of the unusually restrictive nondisclosure agreements in place among Apple, PortalPlayer and other members of the sub-design chain, key officials were not able to directly comment on their work with Apple. However, some members of the subchain provided Electronics Design Chain Magazine with a glimpse inside the iPod core.
Once Apple and PortalPlayer became design chain partners, PortalPlayer then selected other design chain members and managed the design process. Four key criteria were behind the selection of other members of the design chain, none unusual for a consumer electronics product:
Posted by rahul.rabbani
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment